Introduction
If customers mark the template as spam, it blocks the template and impacts the account quality.
Avoid losing account quality by allowing your customers to opt-out from receiving the messages and get a quick list of users choosing to opt-out.
Enablement
Steps to follow:
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Go to Broadcasts > Message Templates > Create New Template.
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Enable the opt-out toggle button.
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After enabling the opt-out button, by default the footer gets pref-filled with a ‘Not interested? Tap Stop promotions’ text. You can edit it depending on your use case.
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Once you enable the opt-out option, an opt-out button would get created in which the button type would be set as Quick reply.
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The Quick reply button can trigger a path, or trigger a path and attribute together. (Option would be visible while creating a broadcast).
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Note: You need to tag the button while creating a broadcast.
Sending Broadcast
The list of opted-out users can be used to exclude the opted-out users while sending the broadcasts.
Setup
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Go to Broadcast > Basic Broadcast.
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Once you select your approved template, you get an option to tag a particular button as an opt-out button.
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Users who click on that button would be added to the opt-out list.
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These users can be excluded from the broadcast by toggling the ‘Exclude users who have opted-out’ button.
