To avoid abuse and spam attacks, WhatsApp recommends following some of the instructions in their WhatsApp template message approval process. Here are a few possible causes for why WhatsApp will reject templates.
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The goal of the template is not precise, clear, or well-written. Hi, {{1}} {{2}} I'm Thankful. This is ambiguous and it's unclear how it would be utilised, and what the placeholder values mean.
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The placeholders inside a template are not ordered sequentially. For example, the placeholder {{3}} is missing from the template, but {{1}}, {{2}}, and {{4}} are all present.
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The placeholders for the template cannot be placed close to one another, as {{1}}{{2}}.
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Submissions for templates with Media headers (video, picture, document) must also provide a sample.
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The content of the template is similar to the other existing templates.
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A placeholder cannot begin or end a template body.
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The \n newline character is not allowed in the template body.
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If the template contains messages that threaten to prosecute a user or are abusive and threatening in nature.
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Emojis as well as the \n newline character are not allowed in the template footer.
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Emojis, asterisks, formatting markup, and the \n newline character are not allowed in the text header of the template.
